Lucy Atkins tries a quick cure for glossophobia

support • Jan 01, 2019

Lucy Atkins writing in The Telegraph, Saturday 1 November 2008


“I could probably cure just about any phobia in five minutes” says Guy Baglow, psychologist and founder of the Phobia Clinic. As I lie back in his comfy Harley Street offices, it would be an understatement to say that I feel cynical. Still, my glossophobia — fear of public speaking — is the most common problem Baglow treats. It’s estimated that as many as 75 per cent of us suffer from it, hence the old joke that the average person at a funeral would rather be in the casket than doing the eulogy.

Currently, Baglow’s schedule is packed with nervy City bankers riding out the credit crunch. “They’re terrified that if they can’t present themselves brilliantly they’ll be out,” he says.


A phobia can develop over several years or strike suddenly. “It can happen to anyone,” says Baglow. His clients tend to be high-octane career people, hobbled by their fear of public speaking. One was a police chief, who, although confident when dealing with terrorists, had a paralysing dread of making a presentation.


Then there was the top Texan salesman who was used to presenting material to hundreds but who froze on day one of a new job in front of only 20 people. His confidence plummeted and, like me, he ended up on Baglow’s couch.

My own presentational nadir came 18 months ago when, at short notice, I had to introduce a famous writer to 300 people at a literary festival. The sea of faces triggered a powerful physical reaction: my limbs shook, my mouth dried up and my mind went blank. I was just about able to speak, waveringly, but feared that I might collapse at any moment. I have since, through dread, turned down interesting speaking and interviewing opportunities. “People go to enormous efforts to avoid what scares them,” says Baglow. “This can seriously hamper careers.”


Sometimes the cause is deep-rooted. One City bigwig developed a sweaty back, neck and shoulders when giving speeches. During his treatment, it emerged that, in childhood, his father would stand over him threateningly as he recited his times tables.


Baglow’s technique, known as the “fast phobia cure”, breaks these negative psychological associations and replaces them with new, calm and positive ones.

I close my eyes, put on headphones and let Baglow’s hypnotic voice take me back to that awful literary event. I run through it in my head as if watching a black-and-white movie. We fast-forward my “movie”, then rewind it at high speed, several times. This “deconditioning” exercise removes negative emotions (there is no time to feel them), creating a sense of control. I then envisage a confident “future self’ before an admiring audience, and “fast-forward rewind” this scenario a few times. At the end of the two-hour session I feel weirdly confident: I could almost rush straight to Speakers’ Corner and let rip.


“No one needs to live with a phobia,” says Baglow. He claims to have cured many phobias — about anything from tomatoes to sharks and, memorably, male strippers — in a couple of sessions. There is no need for Freudian analysis, tears or tearing out of hair, he says.

Whether I am cured remains to be seen. But one client, a quaking banker with a public-speaking phobia, has just enrolled on a stand-up comedy course. There is hope for us all.

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Can driving simulators help overcome driving phobia?

By Mindspa Phobia Clinic • 02 Jan, 2024
A new phobia treatment centre has opened in Spain ( Burmin Institute ) which uses virtual reality simulators to treat a range of phobias and anxiety states. The treatment – called virtual reality exposure therapy (VRET) – is based on Cognitive Behavioural Therapy (CBT) whereby gradual exposure to the feared situation in a controlled virtual world is intended to reduce or extinguish the fear responses. Over the years there has also been research into the efficacy of virtual reality treatments on driving phobia. For example the study by The University of Manchester ( Science Daily ). These studies show some benefit although it can be a slow process – often taking 12 sessions over 3 months – and a costly one (creating and running the advanced simulators is expensive). Far better then to use the greatest virtual reality simulator know to man: the human brain. Everyone’s got one and access is quick and free. But using it correctly is the trick. In fact, it’s the misuse of this wonderful simulator – the human imagination – that creates so many problems in the first place. That’s why we can terrify ourselves with nightmares and phobics can scare themselves just by thinking about their phobic trigger. A driving phobic just has to think about a future journey and the imagination will kick in and create a disaster movie of it in their head. The brain struggles to distinguishing between reality and this near-perfect simulation and starts to trigger basic survival responses and can tip them into panic even before they get anywhere near a car. So what we do in the MindSpa Phobia Clinic when treating the fear of driving and other phobias is to utilise the power of this virtual reality simulator using a variety of tools which rely strongly on directed visualisations to decondition the phobic patterns and responses and install calm ones for future. This can all be done in a very safe and controlled way and very quickly – typically in one or two sessions.

Life in the slow lane?

By Mindspa Phobia Clinic • 31 Dec, 2023
When enough is enough

How do people manage with a driving phobia?

By Guy Baglow, Mindspa Phobia Clinic • 31 Dec, 2023
People develop very similar strategies to cope with their fear of driving

What is the name for a fear or phobia of driving?

By Guy Baglow, Mindspa • 31 Dec, 2023
Well it's not drive-o-phobia

Mark's story about overcoming driving phobia

By Mark L • 29 Dec, 2023
From driving anxiety to driving calm

What are the most common triggers for driving phobia?

By Mindspa Phobia Clinic • 30 Dec, 2021
Driving phobias start for very similar reasons (usually raised background stress levels leading to panic) but because the initial set-up event will happen in different situations for different people, driving phobia becomes linked to different things for different people. The most common trigger situations for driving phobia are: Driving on wide open roads like multi-lane highways (most common) Motorways or multi-lane highways with no hard shoulder or emergency lane Fast busy roads (so having to drive at speed) Bridges & flyovers Overtaking (especially large or long vehicles) Being tail-gated Being boxed in by heavy traffic Being close to particular vehicles (usually large or high-sided ones) Aggressive drivers Hills (or even slight inclines up or down) High, mountainous roads Tunnels Particular routes (especially unfamiliar roads) Bends (can be left or right or both) Cambers (usually adverse) Complicated junctions Restrictive roadworks Traffic lights Night driving Poor weather conditions Driving phobias often start on multi-lane highways and spread to dual carriageways, then to smaller roads restricting the routes, speed and distances that can be travelled.

Driving Phobia Case Study: The Psychiatrist

By Guy Baglow. Mindspa Clinic • 20 Nov, 2019
A psychiatrist who had driven very happily for many years developed a driving phobia when her grandmother became very ill. Her grandmother was in a care home an hour’s drive away and the only times the psychiatrist could visit her was before she went to work each day. So she would get up early, drive out to see her grandmother and then drive on to work. This became very stressful because not only was she stressed by her grandmother being unwell, she was getting up very early each day and this was exhausting her. Added to that her visits were always very upsetting with her grandmother always begging her not to leave her there. One day, after a visit to her grandmother she experienced a moment of mild panic when driving to the office. This was the beginning of her driving phobia. It was brought on by physical and emotional stress. Not wanting to self-medicate with drugs (few doctors we see take their own medicine), she came to the MindSpa Phobia Clinic for help and was so surprised by the result that she is now studying the techniques we use in the clinic because all her training had led her to believe that change could not happen so quickly.

Making sense of driving phobia

By Guy Baglow. Clinical Lead, Mindspa Phobia Clinic • 01 Aug, 2019
The most frustrating thing about a driving phobia – indeed about any phobia – is that it doesn’t seem to make sense. Part of you knows that you are probably a good, competent driver and that nothing else has changed. You have the driving experience and the skills. The roads and traffic are still the same. But no matter what you tell yourself – or others tell you (if you’ve had the courage to tell anyone about your driving phobia) – all the logic and reason doesn’t make any difference because the irrational unconscious mind kicks in and says “No, feel frightened, feel scared”. So a fear of driving will often start to affect self-confidence and self-esteem. “Why me? Why can’t I change this?”. Probably even more frustrating, willpower doesn’t seem to change a fear of driving either. Other things in life respond to willpower and effort: you apply some willpower and they change. But the driving phobia doesn’t. Well, again, that’s because it’s a different part of your mind that’s been driving the fear. Willpower is a function of your conscious mind and has little effect on your powerful unconscious, especially when it’s talking “survival”. But a driving phobia does make some sense at an unconscious level. The unconscious mind is trying to protect you from what it began to imagine were life-threatening driving situations. It attached all kinds of uncomfortable feelings to those situations to try and make it so uncomfortable you wouldn’t even go there, so by its own “logic” you would stay safe and survive. So any effective driving phobia treatment needs to work with the creative unconscious mind that created the fear to start with. And that is exactly what our program does: it uses a range of powerful psychological tools to decondition the fear responses and install some calm patterns for future so you can drive in comfort and feel in control again. If driving phobia was all to do with logic and reason then you wouldn’t have a driving phobia and you wouldn’t need our program .

Crisps, keyboards, pens​ – how do you treat an unusual phobia?

By Mindspa Limited • 02 Nov, 2017
Chris Evans, The Guardian, 12 June 2017

The Fast Phobia Cure *

By Guy Baglow, Mindpsa Phobia Clinic • 02 Nov, 2017
The Fast Phobia Cure (also known as the Rewind Technique or, in Neuro Linguistic Programming (NLP), as “The Visual-Kinaesthetic Dissociation Technique”) is an advanced tool to decondition phobias and trauma (such as PTSD). Its efficacy has been assessed in many academic papers such as the work by Gray & Liotta. It’s safe, gentle and without the drugs, scare tactics, psychological archaeology and exposure used by the older and less effective phobia treatments. The Fast Phobia Cure* is now widely accepted as the most reliable and effective treatment for all kinds of phobias, even long-standing and severe ones. It’s probably the single most reliable and effective tool in psychotherapy today and is being used more and more as a front-line treatment for Post-Traumatic Stress Disorder including trauma caused by accidents, assaults, war and witnessing critical incidents. If you have ever seen someone being almost instantly released from their phobia on TV and thought “Wow, how did they do that?” you can bet the therapist used The Fast Phobia Cure. So how does it work? A phobia is driven by a pattern-matching process whereby the unconscious mind creates “fear templates” around “dangerous” things or situations to try and keep you safe from the imagined threat in future. It then broadly matches these patterns to more and more situations as a phobia develops. What Fast Phobia Cure does, in a very creative way, is interfere with those patterns – it subtly changes the templates by changing the way we experience the memories – so when the unconscious mind tries to match the patterns, they don’t match anymore and the anxiety is no longer triggered. The templates (memories) will still be there, they will just feel different. The emotional tag will be gone. The phobia just won’t work anymore. This can all be done very quickly because the brain learns very fast. It learned to be phobic very fast. Teaching it how not to be phobic can be, and is necessarily, equally fast. It does not take long-term treatment. The mind can then start to generalise outwards, but this time in a very positive way, as it begins to associate more and more situations with feelings of calm and control. One of the great things about The Fast Phobia Cure is that it is non-intrusive: the therapist doesn’t need to know the precise details of the traumatic memories or phobic encounters because the sufferer brings their content (their experiences) to the process. The methodology of the Fast Phobia Cure was first developed by Richard Bandler, one of the founders of Neuro Linguistic Programming (NLP) – the new science of excellence and personal change. It is so effective at detraumatising memories that it is being used more and more as a front-line treatment for Post-Traumatic Stress Disorder including trauma caused by accidents, assaults, war and witnessing critical incidents.
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